Pioneering Prebid & Cookieless Solutions for Gamertweak.com's 100% Supply Path Optimization

At Rediads Pvt Ltd, we transformed Gamertweak.com's advertising approach with our cutting-edge prebid and cookieless technology. Our tailored dashboard not only streamlined the supply path optimization process but also positioned gamertweak.com for sustained, long-term revenue growth in an evolving digital landscape...

Publisher

gamertweak.com
Mumbai, India

Indusrty

Gaming

Services

White Lable Solution
Display Monetisation
Website Technology Consultation

Relationship Period

2 Years

About the client

At Gamer Tweak, they believe in providing informational tips and guides in a simple and straightforward format. Aside from that, they share honest reviews about the newest games and hardware, in-depth insights, game comparisons, news & leaks, cheats & console commands, lists of their favorite things, rankings for various in-game elements, and much more! They’re all written by geeks for ultimate geeks like you.

The challenge

Need for Custom Ad Ops White-Label Solution: GamerTweaks required a specialized white-label solution for header bidding, tailored to their specific needs and preferences, to optimize ad revenue and performance.
Analytics Dashboard Requirement: An integral part of their request was an analytics dashboard. This tool was essential for them to track and analyze ad performance metrics effectively and make data-driven decisions.
Comprehensive Guidance in Ad Operations: GamerTweaks sought complete guidance in ad operations, indicating a need for expert assistance in navigating the complexities of digital advertising and maximizing their ad strategy.
Management of DFP (DoubleClick for Publishers): They required professional management of their DFP account to ensure optimal setup, management, and maximization of ad revenue through this platform.
Establishment of Demand Connections: Creating new demand connections was crucial for GamerTweaks to expand their ad inventory's reach and profitability.
Introduction of New Ad Formats: To stay ahead in the dynamic digital advertising landscape, GamerTweaks was also looking to introduce new and innovative ad formats that could enhance user engagement and drive higher revenue.

The solution

Custom-Tailored Prebid Solution: Developed a unique Prebid solution integrated with APS, featuring advanced capabilities like viewable refresh, auto ads for infinite scroll, and support for multiple formats and sizes.
Expanded Demand Partners Network: Successfully added 12 new demand partners across various channels. This expansion was complemented by optimized floor pricing and refined DFP settings, including dynamic allocation, first look pricing, and enhanced competition optimization.
Innovative Ad Formats: Introduced new ad formats such as in-page scroll, custom interstitials for direct ads, and parallax, aimed at enhancing user engagement and diversifying revenue streams.
Future-Ready Identity Solutions: Implemented SharedID and Unified ID solutions, along with integration of the Chrome Topics API. This forward-thinking approach prepares GamerTweaks for the eventual deprecation of cookies by Chrome, ensuring long-term viability.
Comprehensive Reporting Dashboard: Provided an end-to-end reporting dashboard for complete analytics visibility. This dashboard covers all partners including DFP, APS, Prebid, and direct ads, enabling GamerTweaks to make informed decisions based on comprehensive data insights.

Results

The strategic implementations for GamerTweaks.com have led to outstanding results. The custom-tailored Prebid solution, combined with the expanded network of 12 new demand partners, culminated in a 25% increase in overall revenue, marking a significant uplift compared to the previous setup. Additionally, this robust advertising strategy resulted in a remarkable 40% higher eCPM, showcasing the effectiveness of our optimized ad solutions in driving revenue efficiency. The introduction of new ad formats proved to be a game-changer, enhancing user engagement and leading to a 50% increase in ad viewability. These improvements not only reflect our commitment to delivering tailored ad solutions but also demonstrate our ability to significantly enhance performance metrics and profitability for our clients.

40%

Higher eCPM

25%

Revenue increase

50%

View-ability increase

Testimonial from Gamertweak

Ugrasen Yadav

Co-Founder

"Working with RediAds has been a transformative experience for GamerTweaks.com. The implementation of their custom-tailored Prebid solution and the addition of new demand partners catapulted our revenue by an impressive 25%. Not only did we see a substantial 40% increase in eCPM, but the introduction of innovative ad formats also led to a 50% boost in ad viewability. These results far exceeded our expectations. The team's expertise in ad optimization and their commitment to delivering custom solutions have been instrumental in elevating our ad performance to new heights. We're extremely grateful for this partnership and the remarkable improvements it has brought to our platform."

More case studies

MajhiNaukri Experiences a 50% Surge in Fill rates with Rediads

By integrating multiple demand partners through prebid.js, Rediads achieved a higher fill rate and enhanced eCPMs for MajhiNaukri..

Optimized Ad Strategy Boost floor price for Cricket Addictor

In collaboration with Rediads, Cricket Addictor made strategic decisions influenced by market trends. By tailoring floor prices to the cricket season, we achieved a remarkable 300% increase in eCPM and a 32.3% rise in revenue

Revolutionizing Rightrasta.com's Revenue

Achieving a 25% Revenue Uplift with Cutting-Edge Ad Formats and Tactical Placement. At Rediads Pvt Ltd, we transformed Rightrasta.com's advertising strategy by expertly optimizing ad placement and rolling out engaging new formats, including the dynamic Flying Carpet and immersive Interstitial ads..

Scoring Big: Our Custom SportsWidget Skyrocketed Engagement

Our innovative SportsWidget, tailored for the Cricket World Cup, was a game-changer for SportsUnfold. It not only captivated audiences with its engaging content but also significantly boosted revenue and click-through rates, marking a new era in sports digital advertising...

Pioneering Prebid & Cookieless Solutions for Shaalaa.com's 100% Supply Path Optimization

At Rediads Pvt Ltd, we transformed Shaalaa.com's advertising approach with our cutting-edge prebid and cookieless technology. Our tailored dashboard not only streamlined the supply path optimization process but also positioned Shaalaa.com for sustained, long-term revenue growth in an evolving digital landscape....